The Startup school

Book Of The Week

Blue icon of an open book with pages
Carol S. Dweck

Mindset by Dr. Carol S. Dweck

Another classic take on the Growth Mindset Vs Fixed Mindset!


Excellent book! This one sounds like a typical self-help book, but it’s a REAL FIND. The author is a psychology researcher at Columbia, and her book is filled with insights and illustrations regarding the differences that a fixed mindset vs. a growth mindset can have when applied to business, parenting, school, and relationships.

The superpower of people with a growth mindset is that they have the confidence and courage to start and accomplish anything; and they do accomplish it because, in the face of many inevitable failures, they are not discouraged. They do not say to themselves I am a failure, rather, they say I failed. Hence, they persevere, and they will triumph at the task.
People with a fixed mindset, on the other hand, think that human qualities are carved in stone. You are smart or you are not, and failure means you are not. The sad story for people with fixed-mindset is that they try to avoid failure at all costs, so they can stay (feel) smart. Struggles, mistakes, and perseverance are just not part of their philosophy.


Highly Recommended!

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